Thanks to the internet, at present time there are two paradigms in terms of marketing that enterprises and business carry out in order to sell and promote better the products and services they provide, since digital marketing became a relevant frame to follow in a globalized, permanent and hyper-connected world, in contrast with traditional forms of marketing that do not involved cyberspace.
Therefore, being so different traditional and digital marketing there are key distinctions between the two, as well as advantages and disadvantages and even advertising approaches to consider, which will be explain a little bit more in the next sections.
Traditional and digital marketing: approaches and differences
With no doubt, the most relevant thing that differentiates traditional and digital marketing is the approach; while the first one is designed focusing on a message to deliver with no feedback or direct interaction, the second one focuses on content and how such information can change the mind of potential client or customer to buy a product or service, with direct interaction and chain of trust made by others.
Secondly, traditional and digital marketing get quite distinctive among each other regarding the ways or methods and tactics to develop the advertising campaigns.
With traditional marketing business and enterprises can take advantage of mass media like TV, radio, magazines, press, written ads and wallboards, with many different strategies that may start from commercials and outstanding jingles to simply flyers or radio ads. Be that as it may, traditional marketing is hard to measure in terms of impact and provides no direct interaction.
On the other hand, digital marketing is carried out through social media and internet platforms like web pages, email services, applications and social networks, with tactics that go from simply pop-up ads and short videos to behavioral advertising and others with SEO and SEM nature, machine learning, artificial intelligence and relevance in content and providing possibilities to track and analyze campaign´s impact in segmented markets.